by
fordmexico
Dec 19, 2009
Ford wants to concentrate on its core brands of Ford, Lincoln and Mercury. Keeping Volvo would have taken development funds that Ford wanted to concentrate on its core brands. Volvo made a profit for Ford but with its sales declining in the U. S. it was better to sell it than to keep it. Also Ford was never successful in making Volvo a luxury brand. Volvo fits a very particular niche in the near luxury segment.